Sports Promotion and Public Relation for Pepsi- myassignmenthelp

Question: Discuss about theSports Promotion and Public Relation for Pepsi. Answer: Critical Analysis of an Advertisement Marketing of food products is the only way that companies are able to get consumers to buy their product or food. Advertisements will be found everywhere and will always contain different phrases and pictures which appeal to different sections of people. in this essay, the advertisement chosen is Pepsi Max soda advertisement. The advertisement contains logos, imagery, ethos and pathos aspects which appeal to a particular group of consumers. The target group for the imagery used in the advertisement are the young and energetic consumers(Lucka Moffatt, 2009). The picture used in the Pepsi max advertisement also contains the same colors that were used in the original Pepsi advertisement. This is the most common color scheme for all the Pepsi advertisement all over the world. the decision to use such colors schemes are important as they draw the attention of people since they are familiar with the brand and the previous advertisements. The advertisement also makes the use of humor in their messages. For example the use of the sentence Give sugar the flick which is next to a bunch of sugar packets designed in the shape of a hand sticking up the middle finger. For many people, this will seem to be more humorous since no one would expect that when advertising for a brand that is an international household name when it comes to beverages. When looking at the advertisement also, some people may find it to be offensive since the meaning that is put behind putting a middle finger up at something would be misdirected(Finne Grnroos, 2017). All in all the imagery that is contained in the advertisement will definitely attract the attention of people. In general the advertisement also has the general appeal to different customers since it contains no sugar that many people will consider to be a healthy alternative for soda beverages. It is also logical for one to assume that a beverage with no sugar since most people in the united states would get fact due to high consumption of sugar from drinks, there is also enough sugar from other products that can be consumed apart from that consumed from soda. In this manner, the advertisement by Pepsi appears to have taken a logical approach to mover further in explaining the fact that the drink comes with different flavors even with the fact that it has no sugar in it. In this manner, it also means that if the company did not advertise that it still had a great taste even when it contains not sugar, the they would be finding it difficult to assume that the soda may not be as good as it seem. Also sweet is always associated with sugar as consumer always assume that all sodas are sweet(Luxton, et al., 2015). It can also be said that in this manner the advertisement used a rational response since it discusses both side of the customers needs the advertisement discusses the health benefits of soda and also the fact that the product meets the desires of the customer through ensuring the flavor of Pepsi cola. Integration Exercise In marketing integration looks at the holistic approach to the communication in marketing. In this manner, the organisation will make sure that they are consistent in the marketing whether it is done online or offline. The most important thing, during integration is consistence which makes sure that consumers will understand the clients message. Consistency in the message will be important as it is going to lead to better results or get customers to take action and also impact on their return on investment. Integration in marketing thus will help the organisation by when they spend whether it is done online or offline, this will also assist one in putting the right amount of budget towards the most effective approach that will provide the best results(Dahl, et al., 2015). It is also important to note that during integration, the style that will be used in marketing will be more important due to the fragmentation and exposure that can sensitize or desensitize consumers. In the normal business day, there is a hit that a barrage of advertisement that they only and most consistent and integrated brand will stand out as the most memorable. Consistency in integrated marketing also means that the product has to be more creative. For example the use of color schemes, messages and the tagline need to be designed in a manner that it becomes an epitome of integrated marketing(Finne Grnroos, 2017). It is also important that the marketing team works behind the scenes and device a unifying and compelling voice. Every aspect of the advertisement should be realized in the marketing processes including persona in the brand, the physical presence and the services that will be provided to the customer. Nike Nike uses integrated marketing communication mix in communicating with the target markets all around the world. the emphasis when it comes to marketing is based on promoting the firm and its products. The marketing communication mix is also referred to as the promotion as the component of the marketing mix. This is usually observable in their advertising. During advertising, the goal of Nike is to ensure that they have reached a large population with regard to their target customers so as to make the most possible impact(Lucka Moffatt, 2009). A successful advertisement will be one that can be able to promote the brand to its customers and also be able to improve their perception regarding the companys product. In this manner the company also puts in a lot of money in advertising so as to improve the brand image and maintain customer loyalty to the brand. also Nike uses sales promotion in terms of special offers and coupons which provide customers with discount whenever they purchase a product from Nike. In Nikes marketing, sales promotion is also used to demand from a new customer to act on buying the products as they will be motivated by the firm to purchase on the basis of the perceived product benefits(Finne Grnroos, 2017). Risk and Planning Exercise Tesco is a multinational retailer that has branches in most parts of the world. however, as the company works to improve its performance, there are some key issue that will definitely affect its performance. The first one are the laws and regulations which could impact in it performance. As a successful organisation, the companys competitive advantage will come from its physical presences. In this manner, there will be regulations that will govern it monopoly as well as competition with other companies in the industry. regulations by different states will affect the way the company organizes its management, personnel and how it protects its customers. This will also create the opportunity for other entrepreneurs to compete in the market with regard to consumer laws(Luxton, et al., 2015). In the present economy, businesses are always falling even before the set ground in the market. In this manner, Tesco finds it difficult to reach out to the markets due to different regulations by th e state. Pricing of products will also be another issue that can affect the performance of Tesco. This is because there is always the risk of paying high taxes. In addition, other companies may decide to put in competitive prices which could affect the number of customers coming to the stores. The likelihood for occurrence is also high since companies are emerging on a day basis affecting the way that organisations are working in the industry(Dahl, et al., 2015). There are several strategies for protecting the companys reputation. One of them is using the deceptive strategy which will entail the company putting its best image toward through rebranding itself, corporate philanthropy, public relations and sustainability programs. the company needs to also build its self-reputation by being responsible and farsighted in terms of the way in operates its business. as long as the company is able to manage itself well, it will be more lucky, content and safe in its operations. however, if its business practices and core values will not match the image that it works to represent, that it will be in a very huge problem(Lucka Moffatt, 2009). The other strategy is benign competence that a company will set out to be effective by placing and emphasis on the responsible management with regard to its reputation. In this manner the organisation needs to comply with its regulation through adequate investments with regard to building capabilities if safety, health and environmental management. There also need to be the practice of corporate communication(Luxton, et al., 2015). With regard to this strategy, reputation will not be the center of the business, and it does not really have to be, investment needs to also be put on systems that regulate the risks of organisation operations. it needs to focus on the delivery of services and products that will fulfil the obligations of the company to customers and their shareholders. A trustworthy company is also important in developing dynamic strategy and execution development. Organisations need to develop nimble systems that will allow employees to participate in dialogue which pre-empts and resolve potential problems or threats. Reflection Exercise Integrated marketing communication provides a new concept in the way organisations play in the new business world. in this manner, for sports marketing integrated marketing communications will be useful in retaining and growing customers(Luxton, et al., 2015). This is more than advertising and promotion which takes in to considerations that just clients or customers. In this manner there will be other areas that will be looked at in creating decisions regarding the product brand. in addition, integrated marketing communication will also look at the different channels and tools that will be used by the organisation during the marketing processes(Lucka Moffatt, 2009). The main focus when it comes to integrated marketing communication is the focus on the promotion management and advertising, which is developed in the adoption and the use of packaged goods and products. This is adaptable enough to meet the needs of different audience, services and products. One of the most important areas in integrated marketing communication for sports marketing is branding of the sport. This is the most importance role, as it needs to ensure that the identity of the sport and brand equity(Lucka Moffatt, 2009). In this manner, branding becomes a marketing priority. Integrated marketing communication is also important as it will represent the voice of the sport. It is the main vehicle that will ensure companies establish the dialogue with customers with regard to the sport and the what it is offering. In this manner, branding is the integrating fact that all the marketing and communication needs to be built under(Finne Grnroos, 2017). The is consequently marketing communication which needs to be through of in terms of the total brand offering. The branding concept of integrated marketing communication also looks at the 12 elements in marketing. In addition, this demands more attention from marketers as it is the image that the clients will realize in the sport, touch and hear through the brands contact points. Integrated marketing communication is also very important as it enables organisations to create a relationship with its customers. it provides a channel where the organisations are able to present their products and gather feedback to be able to monitor and keep track of customer satisfaction. It is also important that the organisations uses integrated marketing communication in delivering the branding messages that are intended for the customer to act on. A shoe making industry like Nike thus will be able to benefit a lot in the relationship that customers attach the brand with the sport. For example, when people think of athletics they will always think of Nike as the best shoe and sportswear brand. integrated marketing communication through the use of various tools such as the social media, billboards and promotional activities will be able to link the customer with the organisation(Finne Grnroos, 2017). In this manner thus, integrated marketing communication will gather all the resources of used in making the brand message, interaction and integration which will be driven by information technology. In addition, this kind of communication will run seamlessly(Lucka Moffatt, 2009). One such element in integrated marketing communication is that the integration keeps on improving the product and the cognition of the product by customers. References Dahl, S., Eagle, L. Low, D., 2015. Integrated marketing communications and social marketing. Journal of Social Marketing, 5(3), pp. 226-240. Finne, A. Grnroos, C., 2017. Communication-in-use: customer-integrated marketing communication. European Journal of Marketing, 51(3), p. 445. Lucka, E. Moffatt, J., 2009. IMC: Has anything really changed? A new perspective on an old definition. Journal of Marketing Communication, 15(5), p. 311325. Luxton, S., Reid, M. Mavondo, F., 2015. Integrated Marketing Communication Capability and Brand Performance. Journal of Advertising, 44(1), pp. 37-46.